Rethinking RTM:
Route to Market is often treated as a logistical decision. In reality, it is a strategic trade-off between cost and speed—one that directly shapes growth, service level, and profitability.
Models such as cross-dock optimize cost through scale and consolidation, while direct store delivery prioritizes speed, control, and execution at the point of sale. Neither is inherently better. Each represents a deliberate choice on where to compete.
The challenge for CPG companies is not selecting a single model, but designing an RTM architecture that balances these forces across products, channels, and markets. The companies that win are those that understand this balance—and continuously adjust it.
Mexico’s New Consumption Landscape: Forces Shaping the Future
Mexico’s consumer landscape is shifting fast. Smaller households, uneven income dynamics and rising debt levels are reshaping how people spend. With this, a new type of Mexican consumer is emerging — more selective, more health- and value-driven and increasingly digital.
Systems Differential Diagnosis Framework
In medicine, symptoms are just surface signals. They tell us something is wrong but not why. Diagnosing the true cause requires method, patience, and a structured approach. That same logic inspired the Systems Differential Diagnosis Framework (SDDF) — an ITIL-aligned model for understanding and resolving complex system failures. Like a doctor applying differential diagnosis, SDDF guides teams through evidence gathering, hypothesis testing, and confirmation, transforming reactive troubleshooting into preventive intelligence.
Leading Change in the Digital Age
Digital transformation is more than adopting new technologies—it’s about rethinking how organizations create value. Success lies not only in tools but in leadership, culture, and people’s ability to embrace change. Effective change management ensures that resistance becomes resilience, and that innovation becomes a sustainable driver of growth.