About Sanrox
What is Sanrox Consulting and who do you work with?
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Sanrox Consulting is a boutique management consulting firm specializing exclusively in Consumer Packaged Goods (CPG) companies. We work with mid-to-large CPG organizations navigating complex business transformations — whether that means rethinking how they reach their customers, redesigning core business processes, or ensuring a major initiative lands successfully. Our clients are typically executives and senior leaders who need a trusted partner with deep CPG expertise, not a generalist firm learning the industry on their dime.
What makes Sanrox different from larger consulting firms like McKinsey or Deloitte?
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Three things. First, focus — we work exclusively in CPG, which means we bring genuine sector depth, not a team that rotates between industries. Second, access — when you work with Sanrox, you work directly with senior consultants who have deep CPG experience across global markets. There is no bait-and-switch where a senior partner sells the project and a junior team delivers it. Third, agility — as a boutique firm, we move faster, communicate more directly, and build solutions around your specific reality rather than adapting a standard playbook.
Do you work with companies outside the United States?
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Yes. Sanrox has experience working across multiple markets in the Americas, including Latin America. Our team is fluent in both Spanish and English, which makes cross-market engagements genuinely seamless — not just logistically, but culturally and strategically.
How large does a company need to be to work with Sanrox?
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We don't have a minimum revenue threshold. What matters more is whether the challenge you're facing is the right fit for what we do. If your organization is dealing with a meaningful route-to-market challenge, a transformation initiative that needs governance, or processes that need redesign — and you have the organizational capacity to act on recommendations — we'd love to have a conversation.
Services
What is a go-to-market (GTM) diagnosis and do I need one?
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A GTM diagnosis is a structured assessment of how your company reaches, sells to, and serves your customers. We look at your systems, processes, organizational structure, and market practices to identify what is working, what isn't, and where the biggest opportunities lie. You likely need one if your sales execution feels misaligned with your strategy, if you're entering a new market, if you've recently gone through a merger or restructure, or if you simply have a sense that your route-to-market isn't performing the way it should — but you're not sure why.
How long does a typical engagement take?
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It depends on the scope and complexity of the work. A focused GTM diagnosis typically runs four to eight weeks. A full process reengineering initiative, particularly one involving multiple business areas and vendors, can span three to six months. Governance engagements are usually tied to the duration of your transformation initiative. We discuss timeline expectations openly from the first conversation so there are no surprises.
Do you implement solutions or only design the strategy?
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Both. We accompany clients through the full transformation journey — from diagnosing the current state and designing the strategy, to reengineering processes, managing change, and governing implementation. We don't hand you a slide deck and disappear. That said, the level of involvement during implementation varies by engagement; some clients want us deeply embedded, others need us to step back once the roadmap is clear. We structure each engagement around what you actually need.
Can you help if we are mid-way through a transformation that isn't going well?
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Yes, and this is more common than people expect. Transformations often stall because of poor governance, scope creep, misaligned stakeholders, or processes that weren't properly redesigned before implementation began. We can step in, assess where things stand, identify what's causing the friction, and help you course-correct. Sometimes the most valuable thing we do is bring structure and clarity to an initiative that has lost its footing.
What does "process reengineering" actually mean in practice?
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It means mapping how work actually flows through your organization today — across teams, systems, and third-party vendors — and redesigning those flows to be more efficient, aligned, and scalable. In practice, this involves working sessions with the people who do the work, not just leadership, because that's where the real picture emerges. It also involves change management, because redesigning a process on paper is very different from getting an organization to actually operate differently. We do both.
What is transformation governance and why does it matter?
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Governance is the operating structure that keeps a complex initiative on track — clear roles and responsibilities, risk management, performance monitoring, and stakeholder alignment. Without it, even well-designed transformation initiatives drift: timelines slip, budgets expand, and the original vision gets diluted. Governance is what connects your transformation ambition to actual, measurable results. We provide this as a standalone service for clients who have a clear strategy but need rigorous oversight to execute it.
Working together
How does the engagement process work from first contact to delivery?
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It starts with a free consultation where we listen to your situation, ask the right questions, and assess whether there's a genuine fit. If there is, we propose a scope of work tailored to your specific challenge — no generic packages. Once we agree on scope, timeline, and terms, we get to work. Throughout the engagement, you have direct access to our senior consultants and receive regular progress updates. We close every engagement with a clear handoff so your team can sustain what we built together.
Do you work on-site or remotely?
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We work in whatever way serves the engagement best. Many phases of our work — analysis, strategy design, stakeholder interviews — can be conducted remotely with no loss of quality. Certain moments, like facilitated workshops or on-site process observation, benefit from being in person. We discuss this during scoping and design the working model around your team's context and preferences.
How do you charge — project-based, retainer, or hourly?
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We primarily work on a project basis, with fees defined by scope and deliverables rather than hours. This gives you cost predictability and keeps us focused on outcomes rather than time. For ongoing governance or advisory relationships, a retainer structure may make more sense. We discuss what works best during the scoping conversation.
How do I know if my company needs a consultant?
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A few signals worth paying attention to: your team feels like strategy and execution are pulling in different directions; a transformation initiative is taking longer or costing more than expected; you're about to make a significant change — new market, new system, new structure — and want to get it right the first time; or you have a sense something isn't working in your commercial operations but lack the bandwidth or outside perspective to diagnose it properly. If any of these resonate, it's worth a conversation.
How do I book a consultation?
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Simply visit our booking page and choose a time that works for you. Before your session, we'll ask you to fill out a brief intake form — just a few questions to help us make the most of our 25 minutes together. We look forward to the conversation.
Expertise & results
What industries within CPG do you specialize in?
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Our expertise spans the CPG sector broadly — food and beverage, personal care, household products, and related categories. The route-to-market and transformation challenges we address tend to be consistent across CPG subcategories, which is what allows us to bring genuine cross-sector perspective to each engagement.
Have you worked in Latin America?
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Yes. Sanrox has led transformation initiatives across multiple markets in the Americas, including Latin America. We understand the commercial realities, distribution dynamics, and organizational cultures that shape CPG execution in the region — not just in theory, but from years of direct experience.
Can you share examples of results from past clients?
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We respect client confidentiality, so we don't share names or identifying details without permission. What we can tell you is that our work has helped organizations achieve meaningfully better market penetration, faster time-to-market, and transformation initiatives that actually crossed the finish line. We also publish articles drawing on real project experience — all information is white-labeled to protect our clients while still sharing the insights and lessons that may be useful to you. We're happy to discuss relevant experience in more depth during a consultation.
What technology platforms do you have experience with?
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Our team has deep expertise in sales force automation and route-to-market technology, built through years of hands-on work across global markets. We are platform-agnostic in our consulting approach — our goal is to help you define the right processes and strategy first, then align technology to support them, rather than the other way around.