Ximena Moreno is a seasoned management consultant with a passion for driving business transformation and strategic growth within the Consumer Packaged Goods (CPG) sector. With over two decades of experience, Ximena has led transformative initiatives across multiple markets, specializing in route-to-market strategies, digitalization processes, and business reengineering.

Her career journey includes significant roles at Ivy Mobility, where she spearheaded global product transformations and built a high-performing team serving diverse markets across the Americas. Prior to that, Ximena made her mark at Procter & Gamble, where she led key sales and marketing initiatives, driving substantial growth and innovation.

Ximena holds an MBA from Hult International Business School, where she graduated with distinction, and a Bachelor’s in Electronic Engineering from ITESM, graduating with honors. She is fluent in Spanish, English, and French, and is recognized for her leadership, strategic planning, and ability to deliver tailored solutions that align with her clients' business objectives.

At Sanrox Consulting, Ximena brings her deep expertise, analytical acumen, and a commitment to excellence to every client engagement, ensuring that each project is executed with precision and aligned with the client’s vision for growth.

Why Work with Ximena?

• Proven Expertise: Over 18 years of experience in business transformation and strategic consulting.

• Client-Centered Approach: A focus on understanding unique client needs and delivering customized solutions.

• Global Perspective: Experience working across multiple markets and leading cross-functional teams.

• Commitment to Success: A track record of driving successful outcomes for some of the world’s leading CPG companies.

Ximena’s leadership at Sanrox Consulting is guided by her core values of integrity, innovation, and collaboration. She is dedicated to partnering with clients to navigate their most complex challenges and unlock new opportunities for growth.